Lazaridis Latest – February 9, 2016

Lazaridis Latest – February 9, 2016
                                                                                   February 9, 2016                                                                                          

Executive Blog

Hi everyone! It’s mid-semester now and I know we are all busy with midterms, projects, and presentations, but there is some relief – four more days and it’s Reading Week! Some people are about heading down south, others heading home, but where ever you are going I have some tips to ensure you make the most of your time off.

1) Sleep – we never seem to get enough of it! Listen to your body, if don’t have any plans try not to set your alarm and let yourself wake up naturally. It’s amazing how well rested you will feel!

2) Don’t procrastinate – I’m sure you have many enjoyable activities planned for the break, and don’t want to be tied down with last minute homework assignments. Plan to get as much done as you can before you head out to ensure you have more time throughout the week for everything else.

3) Do something new – travel somewhere different, or take that cool cooking class you’ve wanted to try but never could commit to. You only have one week off until exams, make the most of it!

4) Have fun – and come back energized and ready to take on the rest of the term!

Have a fantastic week off and enjoy whatever you do!

Take care,

Vanessa Buttinger
President of the Lazaridis Students’ Society

2:30 PM: Lazaridis School of Business and Economics —  Unilever Speaker Series and U-Connect

No events today!

No events today!




Meet Carrington Sparfel, eCommerce Customer Manager at Unilever

Wilfrid Laurier University, International Business, BBA ’12

Notable Work Experience:
eCommerce Customer Manager, Unilever (Jan ’16 – Current)
Digital-eCommerce Platform Manager, Unilever (Sept’14-Dec ’15)
Business Analyst/Account Manager – Loblaws, Unilever (Sept ’13-Sept ’14)
Field Sales Rep, Unilever (Jan ’13 – Sept ’13)

Carrington “Carrie” Sparfel is not your average Laurier graduate. In her short career at Unilever, her outstanding work ethic and business acumen have allowed her to achieve great success and gain the respect of her colleagues and peers. Long before entering the world of business, Carrie was a national-level rhythmic gymnast in Toronto. Her notable accomplishments include: Canada Winter Games gold medalist and Junior Pan American Games gold medalist. As she got older, she back-flipped (literally) into a new career path — business at Laurier. Carrie was drawn to Laurier’s co-op program and strong reputation among top Canadian employers. During her time here, Carrie completed three co-op work terms in her field of interest, marketing and sales. In fact, her co-op experiences earned her a full time position at Unilever. Starting as a field sales representative, Carrie has since worked her way up to eCommerce Customer Manager. eCommerce is one of Unilever’s most forward-thinking departments and the company has established a strong online presence in the Canadian marketplace. Carrie currently manages the omni-channel strategies for Unilever’s strategic brick and mortar and pure play customers. She ensures that consumers’ shopping experiences are seamless both in-store and online.

Skills/tools you gained while at Laurier?

  • Time management – getting the most out of every minute
  • Communication skills – the ability to tailor your message to the audience is key

Favourite aspects of working at Unilever? 

  • Collaborative and innovative company culture
  • Ability to drive your own career –  the company is top notch at succession planning and acknowledging when employees need new challenges

Why would you encourage students to pursue eCommerce-related positions? Or become more interested in eCommerce in general?
The Canadian consumer is the most digitally engaged consumer in the globe (spending more time than our neighbors in the South on their smart phones, tablets, and laptops). As such, there are huge opportunities for companies such as Unilever to take advantage of this growing space. Online growth is exponential versus that seen in traditional brick and mortar retail channels, and you want to be where the growth is! Regardless of what industry you choose to work in, I guarantee there will be an eCommerce component to your job or your company’s long term strategic initiatives. Making yourself an expert in this space early on in your career will only benefit you and the company you work for. On a personal note, I find the space incredibly fascinating. With continuous development in capabilities we are always finding new ways to connect with our shopper – it’s truly a space where the sky is the limit.

What is one piece of advice that you can lend to young people entering the business world?
Take the time to explore different areas of business. As Sheryl Sandberg once said, “Careers are a jungle gym, not a ladder”. Don’t rush to climb the corporate ladder! Cross functional and lateral moves are more valuable in the long run, and allow you to add more tools to your toolbox. That being said, if you find a space you love (like I did) stick with it! Overall, just relax and trust in the process.

Who are business leaders that inspire you?
Paul Polman, Sheryl Sandberg, and Indra Nooyi.

Each week, look forward to a Weekly Feature with exclusive Q+A’s and interviews with business leaders, alumni, and faculty. You won’t find this information anywhere else! Have a question you want to ask? Submit yours today!

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If you are a Lazaridis student with some great ideas, or even great questions, the Lazaridis Students’ Society is bringing you the opportunity to discuss your thoughts with Dr. Michael J. Kelly, Dean of the Lazaridis School of Business and Economics. The semi-annual Lunch with the Dean is coming up Monday, February 22 at 12 PM in the Wilfs den. Complimentary lunch is included. Applications for this opportunity are due Friday, February 19 and are available at

Please reach out to Jacqueline Smith with any questions at

Coffee Break returns! The Lazaridis Students’ Society will be giving back to students by providing free coffee and snacks. Come find us from 11:30 AM – 1 PM outside the Lazaridis Students’ Society Office (located to the right of Peters 1025/27, and across from Tim Hortons). Stop by and learn about the resources our organization has available for you, how you can get involved in the Lazaridis community, and (of course) grab a free coffee!

Connect with Unilever

Join the Lazaridis School of Business & Economics on Wednesday, February 10 as we welcome our next CEO-in-Residence, Mr. John LeBoutillier, CEO at Unilever Canada. At 2:30 PM in the Senate & Board Chamber, Mr. LeBoutillier will present a talk entitled “Can You Do Well By Doing Good?”. Immediately following the keynote, join us and Mr. LeBoutillier in the Turret for the U-Connect Networking Fair, where you will have the opportunity to talk to the CEO of Unilever Canada along with many other representatives from Unilever Canada, learn about upcoming opportunities at Unilever, receive a free sample of Ben & Jerry’s ice cream, get your hair-styled by Tresemme, and so much more! This is definitely an event you don’t want to miss! This is a FREE event that is open to all students at the Lazaridis School, however registration must be completed online. To reserve your seat, please click here.



We want to see you at Unilever’s One Amazing Day, hosted by John LeBoutillier, CEO of Unilever Canada.

Immediately following the CEO-in-Residence Speaker Series, get to know us by having some fun with our brands and teams at the U Connect networking session!

What’s U Connect?

Wednesday, February 10, 4 – 6 PM at the Turret

An afternoon of career networking, brand fun and great giveaways. You’re invited to “talk social” over
Ben & Jerry’s ice cream. Visit our Bike Stop to raise funds by biking on the spot for the Becel Ride for Heart. Or visit our TRESemme Hair Salon for hair tips and on the spot styling. You’ll interact with these brands and many more.

We welcome all Laurier students to attend. Come and learn how to take billion dollar ideas from conception to sale, and the career opportunities in between. Come on by to get some free food, drinks and samples. Sign up via Navigator today!