Lazaridis Latest – March 22, 2016

Lazaridis Latest – March 22, 2016

                                                                                   March 22, 2016                                                                                          

Executive Blog

Hi Golden Hawks! With the semester coming to an end, there’s cause for a lot of reflection and celebration of our accomplishments! This past Saturday we held our annual Year End Gala to recognize the accomplishments of our clubs, associations, and the hundreds of student volunteers within the Lazaridis School!


Award recipients included:

Club of the Year: Startup Laurier
Club President of the Year: Keith Diaz & Pablo Milandu (Golden Speakers Club)

All Star Executive Team
Vice President of Events: Lina Lozowskji (Laurier Accounting Association)
Vice President of Marketing: Rohin Kukreja (DECA Laurier)
Vice President of Finance: Kevin Chan (Laurier Investment & Finance Association)
Vice President of Internal Relations: Thomas Price (DECA Laurier)
Vice President of Corporate Relations: Jon Bertulli (Laurier Economics Club)

Most Improved Club: Technology Management Laurier
Best Flagship Event: Entrepreneurs Exchange (Startup Laurier)
Best New Initiative: Inter-University Case Competition (Laurier Marketing Association & Sports Management Laurier)
Student Volunteer of the Year: Thomas Price & Brianne Ta
Rising Star Award: Douglas So & Rebecca Knight

It’s been an absolutely spectacular year and we are so thankful that we were able to celebrate everyone’s accomplishments together. But the year is not over just yet! Keep an eye out for upcoming club events before final exams begin!

Have a great week and enjoy your long weekend,




Melissa Tang
Vice President of Marketing and Communications

7 PM: Atrium Media Group — Pitch Plus

7:30 PM: Laurier Economics Group — 3rd Annual Wing King Challenge

7 PM: Golden Speakers Club — Public Speaking Competition

No events today!

No events today!

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Year End Gala: Thank You!

Thank you for attending Year End Gala! We hope you had an amazing time.

In order to improve the event in the future, we would appreciate if you could provide us with some feedback about your experience. Please fill out our brief feedback form here:

Check out pictures from the event HERE!

coffeebreak (2)

Coffee Break returns! The Lazaridis Students’ Society will be giving back to students by providing free coffee and snacks. Come find us from 11:30 AM – 1 PM outside the Lazaridis Students’ Society Office (located to the right of Peters 1025/27, and across from Tim Hortons). Stop by and learn about the resources our organization has available for you, how you can get involved in the Lazaridis community, and (of course) grab a free coffee!

Meet Shirley Lichti, Marketing Professor

Shirley Lichti developed an extensive background in sales, marketing, advertising, promotion, and training during her fourteen-year career with IBM. After leaving IBM, Shirley formed Marketing Magic, providing marketing communication consulting, small business promotion, and marketing and customer service training. Her area of expertise is services marketing, or as she likes to put it, “Selling the Invisible.” She has worked with small companies such as the Stratford Festival, to Fortune 500 organizations such as Manulife Financial, Scotiabank and Lexus Canada. A people person and dedicated educator, Shirley teaches Marketing in the Lazaridis School of Business and Economics at Wilfrid Laurier University where she was recognized with the 2002 Outstanding Teacher Award. She was honoured to be included as one of Laurier’s “Most Popular Professors” in the MacLean’s Guide to Canadian Universities for four consecutive years. In 2007, Shirley was recognized by the Ontario Ministry of Training, Colleges and Universities with The LIFT Award for Teaching Excellence.

What has been your favourite course to teach at Laurier thus far?
I wouldn’t say that I have just one favourite course that I’ve taught. However, it is always really nice to see fourth year students in my senior classes who I’ve taught Introduction to Marketing to in previous years.

In your opinion, what are the keys to succeeding during your Laurier career?
The great thing about Laurier’s small campus is that it makes it easy to get involved. I encourage students to get involved with on-campus groups during their first year and stay in touch with other group members throughout their university career. Not only can these clubs expand your horizons and help develop a career path, but they can play a part in your academics as well. Applying what you learn in the classroom is important to your educational experience. As well, once members in the group graduate, it’s beneficial to keep in touch them, and build your alumni network.

In addition, students should not be afraid to approach professors to talk, ask questions, and address concerns. Don’t view professors as unapproachable! We are willing to help you – even if you are facing problems beyond your academics.

What are qualities of outstanding students?

  • Personal motivation – keep an attitude that you want to learn
  • Willing to dig in to the course work – engage in discussion, go the extra distance, apply your knowledge
  • Hard working – come to class prepared

What is one piece of advice that you can lend to young people entering the business world?
I would advise students to develop digital skills before they graduate. This is especially important for those students who wish to pursue marketing. I encourage all students to get on LinkedIn to connect with peers and find leads for job prospects.

Who are business leaders that inspire you?
Seth Godin, Mitch Joel, and John Baker.

Each week, look forward to a Weekly Feature with exclusive Q+A’s and interviews with business leaders, alumni, and faculty. You won’t find this information anywhere else! Have a question you want to ask? Submit yours today!

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