QMA Challenge 2021

University: Smith’s School of Business - Queen’s University
Club: Queen’s Marketing Association
Instagram: https://www.instagram.com/theqma_/
Case: QMA x RBC Case

Introducing: The QMA Challenge for 2021! The QMA and RBC are excited to launch our annual Challenge competition. This year’s case focuses on leveraging the RBC Student Mobile Edition app and building a marketing campaign to acquire new RBC youth clients.

How do I compete?
Competitors are asked to submit a two-page concept brief outlining their strategic approach (one page) and tactical approach (one page), based on the case brief. You may also include an additional page for references, if required. Competitors are welcome to compete independently or in teams of two. Students across all years, programs, and schools across Canada are invited to compete!

When is the deadline?
The Round 1 submission is due on Sunday, February 14th at 11:59PM. Access the case brief at the link in bio.

Prize: The winning Challenge team will win $3,000 cash and an RBC branded gift.