Hustle Hawks

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How HustleHawks Hopes to Helps Students Find Help with Common Tasks

Gerald Rossen, the founder of StartUpLab venture HustleHawks, is hoping to capture some of that valuation with a unique spin on traditional task-based service marketplaces. HustleHawks is designed for university and college students (the “Hustler”) to complete tasks posted by other students, local businesses and families (the “Hawks”). But instead of the student service provider (“Hustler”) setting their rate, the customer (“Hawk”)— sets the price for completing the task.

Gerald's Backstory

Originally from Toronto, Rossen has always been interested in business—especially in reading the stories of famous entrepreneurs and their startup journeys. He said he found inspiration in their stories of starting from nothing and building a world-changing company. "I took a lot of business courses in high school anticipating that I wanted to do an undergrad degree in business. Fast forward to finishing grade 12 and I applied to different business programs across Ontario, but it was the co-op program at Wilfrid Laurier that made me gravitate toward the program," Rossen said.