Laurier Sales Association

About LSA

The purpose of the Laurier Sales Association is to provide various resources and opportunities within the field of sales for students in the Lazaridis School of Business and Economics, as well as Laurier at large.

Unfortunately, the only chance to learn about sales within the 4 walls of a classroom at Laurier is a 4th-year level course. This results in a fundamental knowledge gap for a major functional area in the business world. LSA provides purpose in our diverse set of events that allows for meaningful networking opportunities, the development of hard and soft sales skills, as well as industry insights from professionals that cannot be found in a LinkedIn article. Overall, LSA strives to provide the student body with #everythingsales that can help propel them in any industry, in any career.

LSAs Mission

LSA looks to target as many sales-oriented students in the Laurier community as possible. We provide value to these students by holding workshops, panels, industry nights, and networking events where students within the Lazaridis School of Business and Economics can gain exposure to sales in many different industries. In our workshops, students can learn soft sales skills from industry professionals who have had years of experience. Many of our workshops include face to face pitches where students can then apply what they have learned and pitch a product/service to the group to receive constructive feedback.

One of the biggest values our club provides is the exposure we offer into career opportunities through meeting industry professionals from a broad variety of well known corporations. Many of our sponsors come to our events in hopes of hiring, resonating with first years and co-op students, all the way to postgraduates. Providing these experiences for our student body provide individuals the chance to explore the field of sales and discover how these skills are so wildly transferrable into any and every industry.

Questions and Answers